A big builder perfects its entry-level pitch and beats the odds.
Experts say builders' Web sites and marketing need to change to take advantage of Web technology
Kaplan Communities uses a cross-promotion with Ashley Furniture to provide its buyers with new furniture to put in their new homes.
Pulte says it's pleased to be recognized as tops in green home performance by the recent Calvert report, but wonders whether it needs to be...
Strong relationships with local media can help builders generate positive press.
Sales may have continued their slow suffering through 1Q2008, but halfway into the second quarter some positive undercurrents have gained...
After report reveals Denver builders’ failure to capitalize on leads, pros stress basics such as phone calls and handwritten thank-yous.
Timely, relevant responses to requests for information are rare.
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Coastal Chesapeake cottages connect with Main Street.
Peek inside the homes in venerable neighborhoods in and around Raleigh, N.C., and you’ll likely encounter a preponderance of dark-glazed cabinetry, crown molding, tray ceilings, and ordered rooms with walls intersecting at 90-degree angles.
In this segment, expert panelists cover current sales and marketing challenges, business plan predictions for 2008, and long-term prospects...
A slower pace, streamlined choices, and more education lead to higher options sales at Ryland Homes in Phoenix.
Before buyers spend years in a home, they'll spend critical hours in a welcome center, a sales center, or a design center. A disconnect at...
Giant distributor also launches proprietary brands and program that targets builders' specific customer service and marketing needs.
Business groups and pro-immigration forces were dealt a blow Friday afternoon when a federal judge denied a request for a temporary...
Pulte Homes CEO Richard J. Dugas Jr. says he doesn't expect the housing downturn to end anytime soon-in fact, he doesn't expect the...
