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In-model cooking demonstrations for Realtors draw big crowds.
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A Denver builder pairs investors and renters at one of its projects.
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The cascade of foreclosures puts a new spin on pricing and selling houses.
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Builders team up with sports figures to boost their brands.
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Experts say builders' Web sites and marketing need to change to take advantage of Web technology
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Kaplan Communities uses a cross-promotion with Ashley Furniture to provide its buyers with new furniture to put in their new homes.
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Pulte says it's pleased to be recognized as tops in green home performance by the recent Calvert report, but wonders whether it needs to be more vocal about its green building efforts.
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Former Jet Blue executive tells builders how a brand image starts with customer service.
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Strong relationships with local media can help builders generate positive press.
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Not all housing markets are created equal. Educate the media and consumers about local conditions.
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Five elite sales associates share how to turn prospects into buyers.
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Green advertising is not as effective as other forms of marketing, survey finds.
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Sales pros share responses to buyers weighing the choice between new and existing homes.
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What’s the one thing that virtually every new-home buyer (and new-home sales agent) has in common? They all have cell phones. And if they’re in their 20s or 30s, chances are they’re using text messaging on a regular basis.
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Still looking for a New Year's resolution worth keeping? Try cutting costs in 2008.
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Home builders wondering how they can calm their market while maneuvering through bankruptcy may want to take a minute to view the video on the Newmark Homes Web site.
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Most new-home sales agents have fond memories of seeing a steady stream of prospects walk through the door. In today’s market, you need a strategy for generating traffic. Fortunately, there are only two limits on the number of ways to do this—your creativity and your willingness to work hard. Here...
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How are builders of all sizes and niches responding to the downturn? What's in their business plan for 2008? What are they doing on the sales front that seems to be working with today's seemingly all-too-patient buyer? These were the questions we sought to answer when we set out to interview four...
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In addition to making sure the house shines, you need to spiff up your sales process to sell inventory homes. Part of the strategy to sell inventory homes is the right marketing message. First off, don't describe them to prospective buyers as inventory or specs or field homes. Refer to them as...
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Chris Coleman doesn't expect his housing market to get well anytime soon. As president of Northfield, Ill.–based The Dearborn-Buckingham Group, he assumes, only half facetiously, that his company “will not sell a single home” in 2008. But don't count Coleman among the industry's doomsayers, because...